3G Mobile and Moblog
Every mobile phone operation which offers 3G is talking about how fast one can download content with their 3G connection. But they don’t stress enough that with social media and user generated content online, 3G is not just about downloading content, it is about uploading content. A 3G mobile phone can do more than just downloading and playing the downloaded content. It has video-photo-camera mobile phone functions which allows users to take videos and photos of wherever they are and whenever they want to. Users can take photos and videos and directly upload the content to a community server, hosted by the mobile phone operator, currently only provided by Singtel. The Moblog (mobile blogging) site by Singtel does exactly this. Thus, instead of the mobile phone operator looking for that ingenious application or content, users can be the ones providing the content.
Singtel has already started allowing users to upload videos recorded from the mobile phone and share it within the community. And Singtel has come up with various contests to attract their subscribers to continuously provide content – one of which was the Singtel My DreamD8 contest, a multi platform reality dating show (look for the familiar face) primarily focusing on moblogging. Contestants basically out-blog, out-bitch and out-upload-content via their Nokia N73 handsets. A genius of an idea, marketing both Singtel, Nokia and the 3G technology all at once.
